Scientists working in the highly theoretical world of branding and communication have synthesised a new communication element. For scientists, read, “ourselves,” and for the new element in question, read, “Expandium” – a cheeky take on our own official company name, XM Expanded Media.

We needed a canvas on which we could present ourselves. The concept of a periodic table of (communication) elements into which it logically fits, gave us just such a canvas. Video, print, design, advertising, tech, mobile, web and multimedia – translated into the elements Vd, Pr, Dsn, Ad, Th, W3 and Mm respectively.