Cannes Lions

Creative Circle

VALENSTEIN & FATT, London / CREATIVE CIRCLE / 2017

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Overview

Entries

Credits

Overview

Description

Creative Circle Ball posters celebrate the rebellious individualism of the UK creative community and disrupt the sterile graphic language of award shows. Images of the Creative Circle President and jurors were defiantly defaced with luminous green paint.

Execution

The design style for the annual is disruptive- with one typeface throughout to communicate the urgency for change in the industry. With foil on the cover and encompassing it with a green screen-printed circle, and using the craft of the hand to tear page, screw up pages manually from the annual,each copy became an individual. We hand-screen printed the three posters with a “vandalizing” style in green luminous paint. This effect continued the disruptive design theme from annual to poster.

Outcome

· Membership up 25% on previous year?

· Creative Circle Ball attendance higher than all previous records?

· All Award Annuals were reserved in minutes

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