Cannes Lions

Creature Discomforts: Life in Lockdown

ENGINE, London / BORN FREE FOUNDATION / 2021

Film

Overview

Entries

Credits

Overview

Execution

This film plays on the much-loved Creature Comforts format and uses real interviews of people’s experiences of temporary lockdown to tell the stories of wild animals forced to live under lock and key forever.

In the film we see caged, wild animals in awful conditions talking to camera about their experience of captivity. As they talk, we slowly start to empathise with their feelings because they were shared by all of us who were locked down for the very first time. But these voices are genuine unscripted interviews from people during lockdown. They perfectly match the characters we see on screen making us believe that this is what these helpless animals must really feel.

At the end we’re hit with the realisation that for us, lockdown was temporary, but for some wild animals, it’s for life.

Similar Campaigns

12 items

1 Eurobest Award
Creature Discomforts: Life in Lockdown

ENGINE, London

Creature Discomforts: Life in Lockdown

2020, BORN FREE FOUNDATION

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