Cannes Lions

CREDIT CARD

OGILVYONE WORLDWIDE, New York / AMERICAN EXPRESS / 2005

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Add a compelling visual twist to everyday products by transforming their labels, ever so slyly, into vacation billboards.

Outcome

Shortly after the campaign broke, we saw a 138% lift in acquisition of basic cards, plus an over 200% lift in supplemental cards!

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12 items

1 Cannes Lions Award

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CENTURION CARD

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