Cannes Lions

CREDIT CARD

OGILVYONE WORLDWIDE, London / AMERICAN EXPRESS / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

American Express was a sponsor of Wimbledon and two of the top players. Their mission was to actively improve access to, and enrich people's enjoyment of the tournament and show people the true value of being an American Express Cardmember.

A campaign that brought people closer to the two top players and showed them how they could get involved with the tournament.

The Mywimbledon.net site attracted 16,500 unique visitors Online ads - generated over twice the average CTR (Game 0.26%). Total impressions 19.5m, total number of clicks 20,200

Outcome

So far, spending on the card has seen a significant uplift. A ‘snapshot’ suggests an average increase of 11.5%. However, as the promotion does not officially end until July, full results will not be available until then.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Hospital

OUTSIDER, London

Hospital

2018, BARCLAYS

(opens in a new tab)