Cannes Lions

CREDIT CARD

OGILVY & MATHER ARGENTINA, Buenos Aires / AMERICAN EXPRESS / 2006

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Overview

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Credits

Overview

Outcome

Since the beginning of February, when the special edition of "Wipe" came out, 700 new cards were sold, a huge number for a month in Argentina.More importantly: the average age of new clients, is now 40 years-old.

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