Olympic Athletes Interview Programmes highly fit into the Visa Torino Campaign brand message “????,????”, “Victory China, All it takes”. The TV audience were very impressed and touched by the athletes' stories “How to make efforts succeed and dreams come true” and believed that their successes are China's successes!

Increased public interest in the Torino & Chinese team and gained strong connection between Visa and the Torino Olympic Chinese team brand attribute tracking result: Visa is viewed as payment accepted worldwide and relevant to China