We developed a TV teaser, anchored by a prestigious MTV VJ- Marcos Mion. The sales promotion was also supported by specific internet and magazine efforts. Participants were instructed to create a TV commercial, in which they had to convince their dads to give them the Real Credit Card. The winners were notified in time to organize a family audience (especially the fathers), to watch the commercial on air.

Product and audience were easily tied up in this TV campaign, that crossed 3 media efforts (TV x internet x TV) in a very innovative way. The launching of Banco Real´s First Credit Card was a hit:2000 videos were posted, 6 of them chosen winners. More than 20 000 cards were sold.