Cannes Lions
SAATCHI & SAATCHI, Petaling Jaya / ALLIANCE BANK / 2004
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Alliance Bank had a 'boring' image that made them no different from any other bank. Alliance Bank took an honest, no-nonsense approach. It was positioned as the bank that will always be there to help you. This is illustrated using the example of a bear who needs a credit card to feed the extended family of his date.
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