Hockey really is the only sport in Canada. There’s no escaping it, because it’s the national everything. It is played on every rink and every street 365 days a year. No wonder Canada produces more star NHL players than any other country. So why hasn’t a Canadian Team lifted the Stanley Cup in almost 20 years? For the Maple Leafs the last time was 1967. And the Winnipeg Jets? Try never. And yet every television commercial shows winning moments and happy fans. As official NHL sponsors, Visa chose to acknowledge the truth that Hockey Love Hurts. To the soundtrack of Nazareth’s Love Hurts, we follow an ardent Winnipeg Jets Fan from the moment his team loses. We watch the pure emotion unfold as tears streak his Jets face paint. See the agony of him having to shave off his playoff beard. And, with the help of friends, watch as he buries his Jets foam finger. It is at this all time low, that Visa offers to help ease the pain of losing, with the chance to win the ultimate prize for any Canadian – tickets to the opening game of the Stanley Cup final for you+ 10 friends.