One of the goals Citi Cards set for themselves when redesigning their website was to create a new and exciting online experience for customers. After an initial research phase, an overall strategy was formed to meet all their requirements. Some of the new features that were included in the launch of the first phase of the redesign include:- Integrating flash modules throughout the site to guide users- Adding filters throughout the site for quickly sorting and identifying cards- Updating the comparison pages- Allowing users to save cards- Recommending other cards