Cannes Lions

CREDIT CARDS

STARCOM LATIN AMERICA, Coral Gables / VISA / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Consumers agreed that the VISA Card is one the most powerful touchpoints for the brand. The strategy amplified this flagship contact (the card itself) using ambient media built specifically in locations hand picked by the agency team. The result was a series of GIGANTIC outdoor executions, that visually dominated these areas, that the audience could not fail to notice.

Outcome

Achieved clear leadership associations with OOH & Card itself, based on quantitative research with Mexican consumers. After only three months, key VISA equities (acceptance, leadership), surpassed MasterCard, for first time in more than two years. As a result Visa decided to export the campaign to 5 other Latin American countries.

Similar Campaigns

12 items

1 Dubai Lynx Award
The Holiday

IMPACT BBDO, Dubai

The Holiday

2018, VISA

(opens in a new tab)