Cannes Lions


AMAZON, Santa Monica / AMAZON PRIME VIDEO / 2018

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Case Film
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The idea was relatively simple: though a partnership with JFI Productions, bring the stories of LORE to life in an unforgettable, immersive experience.

LORE pulls from a strong podcast fan base, thanks to the work of its creator, Aaron Mahnke. When considering partnerships for the season 1 launch, Prime Video wanted to craft something that deepened engagement and fandom, while creating an immersive experience for everyone to enjoy. JFI Productions was natural fit for this creative idea: the level of personal storytelling in their productions and the fan interaction and reach the produce is unique in the experiential marketing field. Prime Video wanted to create that immersive, storytelling moment to help promote advocacy amongst the current fans, as well as introduce storylines to new consumers.


• Implementation: Over 6 weeks, JFI Productions cast and created the experience with an exceptional team of local actors. The experience lived for 243 performances, with sold-out shows thought-out the run.

• Timeline: 6 weeks (Pre-Production) 6 weeks (Production)

• Event Space: 13,000 sq./ft.


• Attendance: 4,800

• Business impact: 275 Million press impression.

• Response rate: Sold Out Performances.

• Impressions: Notable names in attendance included Brittany Snow, Lance Bass, Keegan Allen, Veronica Dunne, Molly Tarlov, Chad Duel, Rebecca Romijn and Jerry O’Connell, Ashley Green.

• Change in behavior: Direct awareness and promotion for the Prime Video series, LORE, which debuted on October 13th, 2017.

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