Cannes Lions

CRISPY BREAD

FORSMAN & BODENFORS, Gothenburg / WASABROD / 2006

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A man on a dreary subway train takes out a sandwich from his briefcase. He looks at it, shakes his head and cries out,"I've had enough of this! This ain't healthy. This ain't right!" A gospel song about Whole Grain starts and we see a series of scenes where people are dancing and rejoicing the wonders of wholegrain. In a cafeteria, in the subway, the town square...people everywhere are switching bread todayyyy!

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