1997, Unilever launches its one-to-one cross-brands CRM program in collaboration with Wunderman. Main medium: "Pour tout vous dire" print magazine edited 3 times a year and sent to a qualified database which today counts several million French households. 2001, the "Pour Tout Vous Dire" program matures and develops a more daring multi-channel approach. A unique positioning of pourtoutvousdire.com site is born. "Exchange and knowledge sharing community site conceived for and by women in order to offer solutions, the little 'extras' which simplify and enrich our daily life". The site and the contact centre are proof of this "exchange and knowledge sharing" promise. The site will be one-to-one and will compete and enrich the initiated off-line relationship. The Contact Centre will be polyvalent (telephone, email, forums and contributions). Main internet objectives: Install a cross brand 'platform' site. Offer an online presence to all brands, ensuring visibility and traffic. Open a new recruitment and qualification channel AOL partnership drain a targeted and massive traffic. The project is a great success as thousand of visitors are coming and subscribe to the site.