When people type search terms into their browser, they are opening a book on their true desires. While keyword Targeting offers advertisers a snapshot of those desires. But in order to know who is a hot prospect and who is not, the advertiser needs to see a story rather than a single snapshot. We designed a system that takes multiple keywords from an individual and detects patterns in them. That pattern in turn reveals a story. And based on the story, we promote products with better targeted ads to the hottest prospects. We named this world-first system Crossword Targeting. It's a great storyteller and a great promotional tool for delivering the right creative message to activate the target audience.

We had better success at identifying hot prospects and delivering ads to them. As a result, click-through rate soared 1,070% compared to the rate from traditional auto interest-based advertising. Mercedes-Benz continues to use Crossword Targeting to better understand the behavior of its customers.

Crossword Targeting. It's a great storyteller!

Based on HOT scores, our system has produced 4,651,824 keyword combinations that allow us to identify and better understand hot targets. We call this world-first innovation Crossword Targeting! In contrast to traditional keyword targeting, which operates with a single list of words, Crossword Targeting has millions of keyword combinations from which to identify hot prospects and deliver ads to them. Even better, the keyword combinations allow us to unscramble hidden life stories behind the keywords, which in turn allows us deliver more precisely targeted ads and gives Mercedes-Benz deeper insights into their hottest prospects. The whole process looks like this:

Step 1. Capture the data of hot prospects

Step 2. Extract search keywords of hot prospects

Step 3. Calculate hot keyword scores

Step 4. Produce 4,651,824 hot keyword combinations

Step 5. Deliver targeted web banners to hot prospects based on those combinations

Step 6. Hot prospects click to visit Mercedes-Benz JP website