Carnival Cruise Lines wanted to build brand awareness with web-savvy consumers planning their vacations. The solution: educate consumers by allowing them to experience a cruise vacation through a virtual world, Funship Island, where you can play on the Lido deck, visit a Stateroom, explore an island on a jeep, or download content like screen-saver images of a relaxing beach scene. So far, Funship Island has generated the desired awareness: 1.7 million visitors in less than 12 months, with 10 percent of those visitors spending more than 15 minutes on the site. Learn more here: http://www.youtube.com/watch?v=RhXqgiWPlUU