In France, branded content is very strictly regulated on TV, but not on the web.

'Crunch pulls Norman out of his room' was launched with a TV spot that ended with a call to action that drives the audience to www.youtube/crunchfrance channel.

It was also promoted with a video trailer on YouTube, through a 1-day YouTube masthead, Facebook ads, and web banners.

Norman also contributed to advertise the campaign on his own Facebook fan page that hits more than 1m fans.

Big success!- More than 8m views on www.youtube/crunchfrance channel for all videos- Crunch Facebook fan page gained 173,000 fans in 1 month (From 2,000 to 175,000)- 95% of the fans on Facebook between 12 and 18 years old, ie. the core target of Crunch- More than 60% of interaction rate on Facebook, where the average brand page generally hits 10-15%- TV Teaser in YouTube’s Top 10 advertising- More than 100,000 fan votes for each destination.