Cannes Lions

CRUZ VERDE

MOMA PROPAGANDA, Sao Paulo / CRUZ VERDE / 2013

Case Film
Case Film
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Overview

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Credits

Overview

Execution

It's a different approach to the problem. It also goes straight to the point.

Outcome

People got to realize that they can give more than money to help Cruz Verde. They can give some minutes. Kids from Cruz Verde got more visits than they ever had. And volunteers actually felt very good about helping those kids have a good time. Even more than when they give money. Most people became regular visitors to the institution.

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Virus

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