Cannes Lions

CRV

BRAND NEW SCHOOL, Los Angeles, Ca / HONDA / 2011

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captures the often neglected beauty of driving in perilous weather conditions in this :30 spot for Honda CRV. The spot begins on the road in a picturesque setting with a driver behind the wheel of the CR-V, when it suddenly begins to pour. Through the use of artful design, seamless visual effects and flawless finishing, viewers see the weather changing to more severe rain, then snow, until graphic forms mysteriously appear in the sky. In a lighthearted twist, the perspective eventually widens to reveal that the vehicle has driven across a graphical weather forecast.

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