Driving a convertible is emotional. That is why almost every commercial shows cliché: Happy people driving a convertible in the sun. But how can we make people think about convertibles during the winter season when no sun is shining? How can we raise their enthusiasm for convertibles while the weather does the exact opposite?

The Crying Billboard was the first billboard that turned sad when weather turned bad. It was able to transform weather into emotions. As soon as it started to rain, the collected rainwater was channeled into the billboard in such a way that it looked like it was crying. Raindrops turned into tears.

The Crying Billboard was able to transform weather into emotions. As soon as it started to rain, the collected rainwater was channeled into the billboard in such a way that it looked like it was crying. Raindrops turned into tears.