Cannes Lions

CRZ

GORGEOUS, London / HONDA / 2011

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Description

The CR-Z has a 3-mode drive system, providing an entertaining driving experience combined with low emissions. The 'RGB' film showcases these different driving modes and the feelings of each mode from the driver’s perspective. The film itself is fresh and intriguing and will be effective in creating desire while engaging with a more youthful audience.

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