To give the parcels a human form, personifying the service main advantage. From night to day we filled the various Mupis in Lisbon and Oporto with parcel boxes of diverse sizes and formats, all stacked together. Apparently the parcels seemed stacked by chance. But a few days later, from the same parcels, the Parcel Man was born. A friendly figure made at human scale that surprised everyone that passed on the streets.