The website took all users on an immersive storytelling journey - right from introduction to the brand story.

Each user was welcomed by their IP address and asked to manually enter commands to continue.

We used ASCII animation set to catchy arcade music to tell the story of Café Cuba.

Users then met with a password protected firewall which led them to interact with our brand's Twitter handle. Once past the firewall, the story continued in the form of our TVC. In the end, users could share our site using command keys.

The website was meant to launch the Coffee Revolution. It did that, and then some.

The site saw 500,000+ unique visitors from 115 countries and 80% of them viewed the entire website.

Over 78000 users shared our site using the command panel.

Average user engagement was over 4 minutes.

There were a total of1.1 million+ page views.

Awwwards.com and FWA.com honoured us with ‘Site of the Day’.

Brand impressions worth 120 million USD was earned.