The flash film is part of the launch of Cube, a ready-mixed bottled drink. The target gruop consists of men and women between 20 and 30, who are looking for a modern alternative to beer and drinks. Music, design and club culture are important key words for the launch.The basis for the flash film is a deliberate paradox, with a square name in organic form, a challenge to the traditional alternatives.The starting point for the film is, the unique Cube logotype, shown in the form of a classic Rorschach test. Associations and images of every type, including plants, moods and sex, bring us finally to this new type of ready-mixed, bottled drink.