Cannes Lions

Cuckoo

SAIGON, Sao Paulo / FIAT GROUP / 2018

Film

Overview

Entries

Credits

Overview

Description

There’s a world where every house and building are cuckoo clocks.

Likewise, everybody also acts like cuckoo dolls, going after their day-by-day lives in a very boring, predictable way. Until the day a Fiat Cronos comes to town and those people get so excited that they realize that they can live off the rails, being more free and creative. In short, being themselves.

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