From his own island, the individual tries to make contact in an urban sea. Each of his messages carries the hope of establishing contact, and being understood.The installation INS BLAUE [Into the Blue] invited the visitors to make urban connections. Using a “message in a bottle”, the visitors could send their personal messages on a journey down the Pegnitz River.

Bottles fitted with blue LED lights created an enchanting river of light. Each message reached a chance recipient, and created therewith a moment of urban connection and understanding.

More than 100,000 visitors sent and received 1,200 message-in-a-bottles in 3.5 hours. The event received very positive attention in the press and in private blogs. The feedback shows that the event attracted, appealed to and enthused a broad target group – across all age groups and social levels. The response from the cultural committee of the City of Nuremberg shows that the goal of activating the visitors and encouraging them to participate in the event, as well as to create lasting impressions, was met.