2019. A year marking the 30th anniversary of the fall of the Berlin Wall. Although decades have passed since, walls of all kinds continue to threaten society: walls between states, religions and even opinions. “Die kulturellen Erben“ (= The Cultural Heirs) is a Berlin based street art association which promotes multicultural exchange. Their brief was to make a statement for freedom on the occasion of the 30th anniversary of the fall of the Berlin Wall.

Voice of the Wall is a message to world leaders answering the question: “What would the Berlin Wall say today?” A font was developed using original graffiti letters from the Berlin Wall, which made it possible for the Wall to have a say 30 years after its fall. The result: an urgent appeal for freedom.

The Berlin Wall was a construction that separated the people of one city – brothers, sisters, families and lovers. A wall that caused decades of anguish, desperation and grief. But this wall also served as a canvas for the people of Berlin and beyond to share their messages of anger, hope, sadness, boredom and protest. But we were less divided thirty years ago than we are today. Thus we used the Berlin Wall and its remaining pieces as a unique contemporary witness to convey our message and fight separation worldwide.

2019. A year marking the 30th anniversary of the fall of the Berlin Wall. Although decades have passed since, walls of all kinds continue to threaten society: walls between states, religions and even opinions. “Die kulturellen Erben“ (= The Cultural Heirs) is a Berlin based street art association which promotes multicultural exchange. Their brief was to make a statement for freedom on the occasion of the 30th anniversary of the fall of the Berlin Wall.

With Voice of the Wall, we gave the Berlin Wall a voice by creating a unique typeface that allowed the Wall to talk. To craft Voice of the Wall as authentic as possible, all the remaining pieces of the 160 km long Wall were scouted and thousands of original graffiti letters digitized. A font with 155 characters was developed which made it possible for the Wall to have a say 30 years after its fall. To keep the main focus on the message, the art direction of Voice of the Wall is completely black and white, hence providing a strong reminiscence of the past. The result: an urgent appeal for freedom to the world of today. The campaign includes a film, an online tool, an Instagram channel, a Twitter account, posters and a font for download.

Voice of the Wall was covered 58 times in national and international online articles. The combined readership of these sources is 32.2 million. The campaign had 292.000 estimated coverage views and 1.47 million impressions in total (= shares, likes, views, comments, font downloads and messages created with our online tool combined.)