Cannes Lions

CULTURAL PROJECT

TURKCELL, Istanbul / TURKCELL / 2009

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Overview

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Overview

Description

Bodrum, formerly Halicarnassus, is a Turkish port town in the southwestern Aegean Region of the country. Today, it is an international centre of tourism and yachting. The Mausoleum of Mausolus, one of the Seven Wonders of the Ancient World is here.Aiming to promote our social values and to preserve and reclaim our cultural and artistic heritage, the Bodrum Ancient Walls Restoration Project was launched by Turkcell and Ericsson in 1998. The third leg of the project, the restoration of the Ancient Theater in Bodrum was completed in 2003.Throughout the summer 2008, we organized concerts under the name 'Starry Turkcell Nights'. These events unites the people under a historical atmosphere, promising to be an unforgettable summer festival, bringing together the crème de la crème of the music scene in the Bodrum Antique Theatre. During this music event summer program, 12 singers performed in 8 concerts. Among them, worldwide famous jazz and soul singer Jocelyn Smith gave a concert as well. In summer 2009, we are planning 10 performances by famous Turkish singers, each concert hosting 3000 people.As a result, in 2008, 2,400,000 people attended the concerts held in the Bodrum Antique Theater, and 144 press coverage items were achieved in national and local newspapers.

Execution

Scientific archaeological digs and debris removal was started around the north and south towers of the Myndos Gate. The surroundings of the towers and their perimeter walls were cleaned up by autumn. The architectural drawings of the excavation area were completed. The opening ceremony with the Prime Minister in attendance, was the result of hard efforts spent since spring.Throughout the summer, we organized concerts under the name 'Starry Turkcell Nights': 12 singers performed in 8 concerts. Among them, worldwide famous jazz and soul singer Jocelyn Smith gave a concert as well.

Outcome

As a result, in 2008, 2,400,000 people attended the concerts held in the Bodrum Antique Theatre, 144 press coverage items were achieved in national and local newspapers. There was also TV news coverage about the concerts on Haber24, TGRT Haber, SkyTurk, KanalTurk, Ege TV, Cine 5, CNN Turk, Ata TV, Cine5, FlashTV, Kanal1, Show, KanalTurk, ATV, Star, KanalD.

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