Cannes Lions

CUP DRONES

DENTSU BRASIL, Sao Paulo / NISSIN FOOD PRODUCTS CO. / 2015

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Overview

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Credits

Overview

Description

On this campaign we had a Promotion that the consumer could win Drones and also a series of activation on parks around Sao Paulo.

Execution

To prove this, we developed the Cup Drones. Drones were characterized by the brand’s main flavors (chicken, beef, corn and shrimp) and they took the noodles to surfers, skaters and highline athletes while they were practicing the sports.

The campaign reached the targeted audience through different points of contact, including internet and activations. The interest in the Cup Drones ended up generating a digital promotion where the drones were raffled.

Outcome

Success was like Cup Noodles: instantaneous.

More than 3.8 million views on YouTube in just 4 weeks.

125% more than the campaign’s initial goal.

More than 200 thousand participants in the final promotion and an increase of 33% in recall in social media.

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2017, NISSIN FOOD PRODUCTS CO.

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