Cannes Lions

CURBING GLOBAL WARMING

BBDO CHINA, Shanghai / NATURAL RESOURCES DEFENSE COUNCIL / 2012

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Overview

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Overview

Description

Shanghai is the city with the most air conditioners in China. While it cools indoors, it is however, continuously releasing carbon dioxide, which in turn warms the city. When we say global warming, the root of the problem actually starts from the city. NRDC seeks to raise awareness about this increasingly problematic issue.

Execution

2000 direct mailers were distributed to those who are in tune with environmental care.

Outcome

This simple analogy identified with over thousands of Shanghainese. The design of the fan received rave reviews. It allowed more and more people to believe in the natural good that the habit of using a fan can bring. It also brought across the message that, if we continue this habit, it can help reduce the emission of harmful gases and will be a contributed step for our efforts against global warming.

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