Cannes Lions
DDB SPAIN, Madrid / VOLKSWAGEN / 2021
Overview
Entries
Credits
Execution
It is nighttime and a Volkswagen ID.3 is driving through the city, as we listen to news clippings about the social restrictions that have been imposed around the world.
Because of the curfew, there is no one else on the street. Some neighbors, locked in their houses, look out of their windows when they see the car go by.
The Volkswagen ID.3 keeps driving until reaching its destination. The driver gets out, opens the passenger door and we finally find out why he has skipped curfew...
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