How do you promote a book that no one knows exists? The writers of "Oh My God What Happened and What Should I Do?" had a dilemma. Not being renowned authors or having written a best seller, the challenge became how would they reach the masses?

Pay with a Tweet is the first social payment system, where people pay with the value of their social network. They launched Pay With A Tweet with the release of their book "Oh My God What Happened And What Should I Do?” The system is free to use for every content creator out there. It’s simple: people who have something to sell simply add the Pay With A Tweet button to their site, and people who want the product simply click on the button and tweet about it. They are then able to download the product, be it a book, album, or whatever. So Pay With A Tweet turned out not to be just a campaign to launch the book, but a whole new way to trade content online.

From the success of the initial run with the book “Oh My God What Happen And What Should I Do?,” Pay With A Tweet became a phenomenon. In the first 72 hours of its launch, 13,000 downloads of the book had been downloaded. With the first six months, there had been a total of 170,000 downloads. It created a new currency, revolutionizing the impact of social media on consumer purchasing power. To date 10,000 + pay per tweet buttons have been created with more than 400,000 + people paying for something with a tweet.