Indonesia. A deeply-rooted patriarchal country that its economy depends so much on women. Among 64 million MSMEs that contribute 60% to Indonesia's GDP, 64% are actually managed by women. Ironically, most of these women businesses were built due to conditions. It's hard for them to compete in the workplace. However, most of their businesses have potential yet they choose to remain small.

These womenpreneurs became the unreachable segment that lack access to financial support. Most funding programs in Indonesia still prefer businessmen. Our task is to reach these hard to reach womenpreneurs and assist them to get access to financial support, to grow themself, their businesses, and achieve their financial independence. For strong womenpreneurs create stronger nations.

As OCBC NISP has made a revolutionary bank transformation by providing well-rounded financial services, this has to reach these unreachable womenpreneurs or else nothing much would change. Hence, to reach the unreachable, we're utilizing the closest instrument in these womenpreneurs' daily business: Money.

Through CurrenSHE, we transform our banknotes into a portal using Augmented Reality technology for the hard-to-reach womenpreneurs to achieve their financial independence. Connecting them with tailored-womenpreneurs financial services, from advance business coaching, expert financial consultation, to funding their capital investment. To foster and transform these womenpreneurs into modern solid women warriors.

Medium is the key when it comes to reaching out to the unreachable. So, we're driven by their day-to-day business transactions that are very close to one fundamental economic instrument: Money.

Only a few might realize how powerful money is as a medium. Not just for a transaction but also for communication. It passes from hand to hand every day. By utilizing two mediums that are very close to these womenpreneurs, money and mobile phone, we've already closed the gap and brought them way closer to their access to financial support & independence.

Through seamless financial services and learning, we can build stronger, more solid, and more independent women warriors for a stronger and greater nation.

To pass on OCBC NISP's transformation to the womenpreneurs, we transform banknotes into a portal for them to achieve their financial independence. Using AR technology, we resurrect 6 women warriors over the 6 different denominations that are dominated by male warriors. Let them tell their battle stories, passing on their warrior spirits for families, for the nation.

All the stories, illustrations, voice-overs, dialects, and music utilized here were crafted based on the real history of these women warriors and fact-checked by a credible historian. At the end of the filter, we lead these women to our program hub that connects them to well-rounded financial services & products.

The campaign was socialized across mediums: Starting from online snowballing to offline and on-ground. Through OCBC NISP CurrenSHE, we're assisting these womenpreneur at every step to the access that shapes them into strong modern warriors, fighting & leading for their brighter future.

USD 193 million loans amounting from OCBC NISP alone have been invested to 1.248 womenpreneurs in Indonesia with 38.2% increment this year. More than 5000 women have been supported through seamless financial learning & training.

The AR has been used by more than 10 thousand people. Appeared more than 700 thousand times across social platforms. With total earn media & PR valuing up to US$350.000. And more than 150.000 people attended our AR art exhibition.

OCBC NISP CurrenSHE has sparked aspiring conversations not only in Indonesia but also internationally. It only began with the money, now there are more women who realize they can be a warrior too, more visitors are growing in accessing the program’s details, and many of them joined our program. Above all, this became an eye-opener that with the right support, every woman can be a woman warrior and get into their financial independence.