Adaptive Cornering Lights is one of Audi’s innovative technologies: headlights which adjust to the curves on the road, providing the driver with increased visibility. Through a simple typographic solution, we illustrate the technology’s greatest benefit: to enable the driver to see what’s yet to come.

In order to show how Audi’s headlights are able to help the driver identify obstacles and avoid accidents, we used typography in a different, innovative way. With two words, we were able to tell a story and illustrate the feature’s benefits.

The Audi Cornering Lights campaign was a success. There was a rise in searches for the feature and people increasingly associate Audi with a modern, sophisticated brand that produces cars loaded with safety technologies.