Adidas eyewear is launching a new, totally customisable Originals eyewear range. Frames and lenses of the stylish accessories can be broken down into several individual parts and each individual part comes in a variety of colours and shapes. An online configurator conjures the dream eyeglasses “live” onto the viewer’s face.

3D artists and programmers have implanted representations of “millions of combinations” into the configurator and skilfully enabled photorealistic displays of (neon) colours and materials. The user doesn’t sense the complexity, as the “try on” function makes switching between 3D view and “try-on” gratifyingly easy and in real time.