Findings in the UN health agency’s new report suggest that the greatest deterioration in mental health took place in the areas worst-hit by COVID-19 like Brazil -where infections were high and social interaction was restricted. This increase in the prevalence of mental health problems coincided with severe disruptions to mental health services, and underscored chronic underinvestment in mental health, leaving huge gaps in care for those who need it most.

The CVV, Centro de Valorização da Vida, provides free emotional support and suicide prevention by telephone, email, and chat 24 hours a day to anyone who wants and needs to talk.

In this poster execution, we are visually showing light shining through a window in the shape of a talk bubble. The light surrounds a man, previously enveloped in darkness as a metaphor for his mental health struggles, communicating the key benefit of the CVV that talking can help in people’s darkest hours.

Aside from posters spread across São Paulo - Brazil - placed in community centers, caregiver facilities and public health offices, with more than 250 thousand followers, @cvvoficial shared the visuals through IG stories for 4 weeks alongside Influencers and celebrities like @marianaxavieroficial (2.5 Million followers) and @paposobreautoestima (123 thousand followers).