Cannes Lions
McCANN ERICKSON ADVERTISING, Sao Paulo / SIEMENS / 2005
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A man uses his Siemens CX65 to shot some fishes in a huge aquarium.Its design and big screen works as a fascinating bait. They (fishes)are mesmerized by the mobile design, one of then gets so astonished that forgets the glass and knots his head to the aquarium glass.
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