Create a new type of product demonstration:a photographic performance sponsored by Sony.“Around the world in 80 seconds” a stop motion video made with the Cyber-shot HX5V.One trip around the world, 8 cities, 3 weeks, 0 location surveys, 640 photos, 8 images/second, 1 compact camera and a nod to the book “Around the world in 80 days” by Jules Verne.Tempted by the experience? Follow in the footsteps of Alex Profit.At www.tourdumonde80.fr, you too can win your trip round the world with Sony.

Went live on 31 March 2010- More than 1.5 million views on YouTube 3 weeks after launch.- More than 1,000 posts on media websites and blogs.- More than 85,000 tweets and Facebook shares - More than 15 TV appearances on travel and reporting shows (Canal +, France 2, LCI, etc), NHK (Japanese public TV).- 275% of objectives achieved (views + articles + TV coverage) after only 3 weeks.- €750,000 value of media coverage…for €30,000 invested in seeding.