Puppies, a classic pick up trick, guaranteed to make a girl smile. Knowing this, two guys decide to test which breed attracts the most girls. They attach the Sony Ericsson Cybershot to puppies’ collars. The puppy with the most smiles per hour wins.We seeded a trailer promoting this experiment on mobile/tech-sites and viral video sites. Search optimization and seeded by Go Viral, the trailer led to puppypullingpower.wordpress.com, a blog where the full experiment was released over 6 short webisodes.While there, guys could discover the Sony Ericsson Cybershot and the girl’s photos taken from the puppies’ perspective.

The campaign had 275,012 views in the first month and is still climbing daily by 18,000. It has spread to 136 countries and over 682 sites so far. You know a campaign has struck a cord with the target when Copycat videos are posted on youtube.