Eurobest

Cycle by Freda

McCANN SPAIN , Madrid / FREDA / 2021

Case Film
Supporting Content

Overview

Entries

Credits

Overview

Background

As this community has to deal with discrimination in all ways of life, period care is no exception. These individuals face a polarized understanding of what it means to be a person who bleeds. The gendered codes and conventions in addition to the lack of inclusivity in the period care category make trans men and non-binary people relive the trauma of transition, shame, and fear every time they have their period.

Similar Campaigns

2 items

1 Cannes Lions Award
Cycle

McCANN SPAIN, Madrid

Cycle

2022, FREDA

(opens in a new tab)