Eurobest
McCANN SPAIN , Madrid / FREDA / 2021
Overview
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Credits
Background
As this community has to deal with discrimination in all ways of life, period care is no exception. These individuals face a polarized understanding of what it means to be a person who bleeds. The gendered codes and conventions in addition to the lack of inclusivity in the period care category make trans men and non-binary people relive the trauma of transition, shame, and fear every time they have their period.