Cannes Lions

CYCLE HELMETS

OGILVY & MATHER COLOMBIA, Bogota / HARLEY DAVIDSON / 2011

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Overview

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Credits

Overview

Outcome

- Three weeks after this flat email was sent, we ran out of stock.- 27% of the Harley Davidson® Anti-Scratch Helmets were purchased by active members of H.O.G (Harley-Davidson Owners Group) .- There was a 23% increase in the sales of other helmets references.

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