We were able to express the sizzle of the pool by installing a realistic depiction of a shower room in a place that people would least expect to see on a subway station.

For a budget of 500,000 yen, the ad was placed at a location with a daily traffic of 130,000 people for 30 days July-August visitors increased to 159% of the same period last year; July: 132.4% August: 185.5%.