The spot opens on a group of mice gathering for a dinner party. Music is playing, drinks are flowing, and d-CON hors d'oeuvres are on the menu. Although the delicious d-CON is a hit with guests, it isn’t long before the party takes a turn for the worse. As our host reveals that the treats are not homemade but are actually d-CON, guests start dropping like flies, literally. Because d-CON is so delicious, mice love it to death. To bring the mice to the screen in a way that wouldn’t distress viewers (or network censors), we partnered with Artem to create artificial mouse puppets, which served as characters for the brand.