Cannes Lions

d-PROGRAM

HAKUHODO KETTLE, Tokyo / SHISEIDO CO. / 2009

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Overview

Execution

We developed an unprecedented direct marketing innovation - ”Peace Mirror”.

We put them at sampling booths in several major train stations. By simply uploading the woman's photo, a 3D version of her face will move, talk and blink in the mirror and by answering 6 questions asked by herself, she can find out what her skin type is and receive the right product sample based on the result.

Then, on her mobile phone, a 3D version of her face will recommend her to try “d-program”, and on the website a beauty expert will give her daily advice through the mirror according to her skin diary.

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