Cannes Lions
HAKUHODO KETTLE, Tokyo / SHISEIDO CO. / 2009
Overview
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We developed an unprecedented direct marketing innovation - ”Peace Mirror”.
We put them at sampling booths in several major train stations. By simply uploading the woman's photo, a 3D version of her face will move, talk and blink in the mirror and by answering 6 questions asked by herself, she can find out what her skin type is and receive the right product sample based on the result.
Then, on her mobile phone, a 3D version of her face will recommend her to try “d-program”, and on the website a beauty expert will give her daily advice through the mirror according to her skin diary.
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