Cannes Lions

Da Da Ding

WIEDEN+KENNEDY, Delhi / NIKE / 2017

Film
Film

Overview

Entries

Credits

Overview

Description

To get girls to pick up a sport, we knew we couldn’t be preachy. We had to create a new language and a portrait of girls not seen before. So we borrowed from the world of MIA and Beyonce and created a music video where girls come out and reclaim the streets of Mumbai. They are shown running, jumping, fighting even, as they show the world that sport isn’t just for the athletically gifted, but for everyone.

Similar Campaigns

12 items

Nulla Puo Fermarci (Stop At Nothing)

ANALOGFOLK, London

Nulla Puo Fermarci (Stop At Nothing)

2019, NIKE

(opens in a new tab)