Cannes Lions

DA-SHU-TAN FRIDGE DEODORIZER

TAIYO KIKAKU, Tokyo / S.T. / 2009

Film
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Open on a festival scene with men holding flame torches and shouting. They surround a large piece of charcoal which they carry down a hill. 'Holy Charcoal' 'Bad Smell' 'This festival ain't real we made it up for this simple message charcoal power is great'. A woman places the deodorizer in a fridge. End frame: packshot of DA-SHU-TAN.

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