Cannes Lions

Daa Tadaa

ARNOLD WORLDWIDE, Boston / PROGRESSIVE INSURANCE / 2021

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"Nothing is normal and everything is weird." That might as well be the tagline for the year 2020. So we made it the tagline for our new radio ads. Then we filled them with some very typical, 2020-style small talk, complete with a bizarre, 2020-style twist. All to remind listeners that, in a world that no longer makes sense, saving money with Progressive is truly a beacon of normalcy.

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