Cannes Lions
DACIA AUTOMOTIVES
CP PROXIMITY - RED PENTAMARK, Madrid / RENAULT / 2012
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Overview
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OVERVIEW
Outcome
In just 1 week from launching the campaign 2,475 people registered on the website, which translates into a 6% response rate. We achieved 99% e-mail info for the people registered on our site, 35% of new mobile numbers and 68% of personal updated information.
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