Announce the D&AD 2009 Exhibition, one of the world’s most prestigious awards in design and advertising. Our target was creative people in Japan involved in design. The aim was to come up with something that would appeal them in a powerful and straightforward manner.

Our concept was “Asian Wave.” This was intended to communicate in a fresh and powerful manner Asian culture and creativity spreading through the world like waves.

The number of visitors doubled from the previous year. The “Asian Wave”posters that were available at the venue sold out in days.